We believe this effort will lead to product choices that:
1. Minimize the negative impacts of the built environment on human and environmental health by increasing the use of environmentally-friendly materials.
2. Create natural market competition among building manufacturers, to phase out chemicals and compounds with known health impacts.
3. Promote the advancement of human and environmental health as one of the many factors architects use to evaluate products.
4. Allow architects the ability to better communicate healthier material alternatives to clients where there are clear and obvious benefits of one product over another.
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